Upon stirring, an enticing aroma should gently waft into your nose, free from unpleasant notes like burnt, rubbery or ashy notes. Touching the cup should reveal a pleasant warmth without burning your fingers or feeling cooler than your hand.Ī quality espresso has a persistent, closed, and shiny crema with a rich brown hue, never a dull gray. You can recognize a good espresso by analyzing several aspects. In this guide, we'll delve into the characteristics of a great espresso and tackle common problems like bitterness and sourness. Recognizing a good espresso and understanding its nuances can elevate your coffee experience. In the field, during the roasting process and in the final preparation, this motto sums up the quality principle that distinguishes the company's supply chain.Espresso, the heart of coffee culture, is a true work of art. There are not many companies that after so many generations are still in the hands of the same family.Īccording to Meinl standards, the coffee bean should only come into contact with heat 3 times on the way from the plant to the cup. Through all adversities and the two world wars, the family has managed to preserve this piece of Austrian cultural heritage. It is fascinating to see how the traditional brand has changed over the years and adapted to the taste of the times. It was during this period that the famous Moor logo was created, which was recently modernized by the star designer Matteo Thun. This enabled him to offer consistently high quality and to open his first store in Vienna. Meinl has therefore developed a new process for gently roasting green coffee. The improper processing of the delicate beans - at that time an expensive luxury good - often resulted in in inedible, burnt coffee. Before 1862, only green coffee beans were sold, which the Viennese toasted on their stoves. It all started with a unique idea by Julius Meinl. Julius Meinl offers a range of quality coffees, combined with careful selection and processing of raw materials, which in any case has nothing to envy to the tradition of Italian espresso. The Moor of Meinl is the logo of this world-famous brand for its excellent coffee varieties, which are ideal for Viennese specialties such as a Melange ( an espresso with equal amounts of hot milk and milk foam) or a Kleiner Brauner (espresso with extra cream). Born from a rare sensitivity, this quality coffee is inspired by the refinement and delicacy of the typical Viennese coffee shops, declared in 2011 by UNESCO as a cultural heritage, for the characteristics that distinguish them and for what they represent for cultural, artistic and social life. Julius Meinl straddles the Italian espresso coffee tradition and the cult for elegant Viennese coffee and is represented in more than 70 countries with its fine and diversified coffee and tea blends. For five generations, the traditional Viennese coffee roaster has focused on high quality, tailor-made customer service and innovative solutions for the catering industry. Today, Julius Meinl is an internationally successful Austrian family business and has been the symbol of Viennese coffee culture for over 150 years. The coffee roasting company Julius Meinl is closely connected to the Danube city - and has been since 1862.
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